- Research areas: Marketing of new products, logistics and transport management, business creation strategy, digital marketing, corporate social responsibility.
- Short biography: Nadège Ingrid GOUANLONG KAMGANG Épouse ABOUBAKAR is Associate Professor in Management Sciences since the CAMES aggregation competition of November 2019. Nadège Ingrid GOUANLONG KAMGANG Épouse ABOUBAKAR holds a PhD/PhD in Management Sciences defended in 2010 with very honorable mention and congratulations from the jury at the University of Ngaoundere, Cameroon. Her PhD research focused on the impact of new products on the market share of Cameroonian companies. Prof. GOUANLONG is very interested in transversal scientific activities promoting product innovation, entrepreneurship, the performance of logistics providers and corporate social responsibility with a view to supporting development. Prof. GOUANLONG is currently Associate Professor and Head of Education and Statistics at the Faculty of Economics and Management of the University of Ngaoundere where she teaches courses in industrial marketing, communication policy, research methodology, economic theories of organizations. She works for the applications and popularization of marketing strategies and practices in cameroonian context within the framework of the activities of the LAboratoire de REcherche en MArketing et en LOgistique (LAREMALO). She is a member of the Société Africaine de Management (SAM) and of the chair between the Faculty of Economics and Management of the University of Ngaoundere and the Business Administration, Production Management and Industrial Economics of the University of Bremen (Germany). Prof. GOUANLONG has published 14 articles in peer-reviewed scientific journals and 9 papers in national and international conferences.
Local Resource Exploitation